Social Media Manager

What is a Social Media Manager?

Social media managers are the professionals who help businesses navigate the complex world of social media and create impactful online presences. They are responsible for crafting social media strategies, creating compelling content, managing social media accounts, engaging with audiences, analyzing data, and driving results. Due to the world ever-increasing dependence on social media, the demand for social media managers is expected to continue increasing as well.

If you are looking for a job as a social media manager you can check out the open positions below.

How Much Does a Social Media Manager Make?

The average salary of a social media manager can vary depending on factors such as experience, location, industry, and company size. According to data from Glassdoor, as of 2021, the average annual salary for a social media manager in the United States ranges from $40,000 to $70,000, with the median salary falling around $54,000. However, salaries can go higher for those with more experience or who work for larger companies in major metropolitan areas.

Additionally, social media managers who work as freelancers or independent contractors may charge hourly or project-based rates, which can also vary depending on their skill level and expertise. Overall, the social media managers that are earning the highest salaries work in the retail industry.

• Amazon - $87,311
• NBCUniversal - $64,517
• Kelso-Burnett - $56,939

What are the Job Responsibilities of a Social Media Manager?

Social media managers are responsible for managing a company's social media presence and implementing strategies to achieve marketing goals. This includes the following.

• Creating and curating content for social media platforms.
• Scheduling and publishing posts, managing social media accounts, and engaging with the audience through comments, messages, and inquiries.
• Monitoring social media trends, tracking and analyzing performance data, and optimizing social media strategies to drive better results.
• Managing social media advertising campaigns, including budget allocation, ad creation, targeting, and performance tracking.
• Handling reputation management, crisis communication, and customer service.
• Building and maintaining the brand's online presence, engaging with audiences, driving brand awareness, and achieving marketing objectives.

Meeting a Social Media Manager

It’s one thing to know the requirements of a role — it’s another to see yourself in it. At The Org, we believe that putting faces to the job title can provide more context and a better sense of how the role fits into the big picture.

Explore live positions for social media managers and meet the people behind the title here.

Tips for Recruiting Top-Notch Social Media Managers

While this position is in its infancy, recruiting a quality social media manager can make a massive difference in your company’s online presence. And with the following tips, the process itself shouldn’t be too difficult.

1. Be industry-specific. Consider specifying within your job ad that you’d prefer candidates with relevant experience. By attracting candidates with experience in your industry, you're already off to a great start in terms of bringing candidates that are familiar with your needs.
2. Narrow down your preferred channels. Before recruiting, take the time to consider what channels you’d like your social media manager to oversee. That way, you can be as specific as possible in your job description and attract the right people.
3. Are you looking for freelance or full-time work? A big part of recruiting a social media manager is determining your needs in advance. As such, you’ll want to determine the length of your potential contract before speaking with candidates.
4. Understand performance metrics. How can you understand the success of an SMM if you don’t know what success looks like? Before recruiting, read up and gain an understanding of KPIs so you can evaluate candidates effectively.

By keeping these tips in mind during the recruitment process, you can find an experienced social media manager to engage with your audience and promote your company on a large scale.

At The Org, we believe traditional recruiting is in need of a refresh. Candidates want to know who they’ll work with, not just what they’ll do. Workplace culture, interpersonal relationships, and company values are more important now than ever.

And what better way to showcase your company’s unique culture than through your Org Chart?

Highlight different teams in your organization, the people that make these teams great, and show candidates how they fit into the big picture.

Your Org Chart is a novel and effective way to show candidates where they fit in, and to show off your greatest asset: your people.

Explore Org Charts here, and sign up today to create your own customized Org Chart for your company.