How French Startup Joone Went From Selling 0 to 4 Million Diapers Every Month In 3 Years
Joone, a direct-to-consumer French startup founded in 2017 by CEO Carole Juge-Llewellyn, managed to shake the diaper market, valued at $822 million (729 million euros) in France, in a matter of just a few years. In an interview with The Org, founder and CEO Carole Juge-Llewellyn shared how her first unsuccessful venture led her to start Joone, and how her radical vision helped her create desire for everyday products.