Discover the role of community managers and learn what their daily tasks look like, what the job requirements typically are, and how to hire the best in the field.
What is a Community Manager?
Community managers play a crucial role in building and maintaining online communities. They are responsible for creating a welcoming environment for members, engaging with them, and facilitating discussions. Community managers can be found working in a variety of industries, from social media to gaming to e-commerce. They use a variety of tools and techniques to build strong relationships with members, such as social media platforms, forums, email, and in-app messaging.
Ultimately, community managers are tasked with creating a sense of belonging and loyalty among members, which can translate into increased engagement and revenue for the organization.
If you are looking for a job as a community managers you can check out the open positions below.
How Much Does a Community Manager Make?
The salary for community managers can vary depending on things like experience, industry, and location. According to data from Glassdoor, the average base pay for community managers in the United States is around $50,989 per year. However, this can range from around $38,000 to over $80,000 per year depending on the factors mentioned above. In addition to base pay, community managers may also receive bonuses or commission based on the performance of their community or the organization as a whole. On average, the highest-paid community managers work in the social media industry.
- Synchrony - $103,377
- Market America Inc. - $69,355
- FM Expessions - $62,313
What are the Job Responsibilities of a Community Manager?
While the job responsibilities of a community manager can vary by organization, the follow are the most typical.
- Engaging with members of the community both online and offline.
- Using online tools for content creation and marketing.
- Managing multiple projects and priorities simultaneously.
- Building communities and be able to demonstrate success in growing and maintaining engagement within an online community.
Overall, a successful community manager is someone who is able to balance strategic thinking and creativity with the ability to build strong relationships and engage with members of the community.
Meeting a Community Manager
It’s one thing to know the requirements of a role — it’s another to see yourself in it. At The Org, we believe that putting faces to the job title can provide more context and a better sense of how the role fits into the big picture.
Explore live positions for community managers and meet the people behind the title here.
Tips for Hiring Talented Community Managers
If you’re ready to start the recruitment process and hire a talented community manager, we’ve got you covered with some helpful tips below.
- Browse public-facing positions. Since social media is still fairly new, you aren’t going to find candidates with a bevvy of experience. However, zeroing in on candidates with experience in public-facing roles will offer you a pool of strategically great choices. Such fields could include PR, journalism, or strategic marketing.
- Go to the source. It’s no secret that the ideal community manager will be socially savvy. So, why not go to the source for potential candidates? By browsing social media, you can find engaging, respected, knowledgeable people.
- Strategy is the name of the game. Beyond being able to navigate social media, the right candidate will understand the importance of strategy. Take time to include in your description that you need someone with digital strategy skills.
- Frequent niche job boards. Due to the rarity of the position, you aren’t likely to find competent community manager on a general job board. Instead, focus on niche job boards specific to such positions and you’ll have much better luck.
By keeping these tips in mind during the recruitment process, you can find a skilled and community manager that can help boost your brand’s voice.
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