Discover the role of brand managers and learn what their daily tasks look like, what the job requirements typically are, and how to hire the best in the field.
A brand manager is a strategic professional responsible for overseeing and nurturing the brand identity and image of a company or organization. They are skilled in crafting and implementing brand strategies, conducting market research, and analyzing consumer insights to develop effective marketing plans.
Brand managers work collaboratively with cross-functional teams, including marketing, design, product development, and sales, to ensure consistent brand messaging and positioning across all channels. Ultimately, the position of a brand manager is one that can be found across practically all industries, making it a widely available career.
If you are looking for a job as a brand manager you can check out the open positions below.
The average salary of a brand manager varies. However, according to data from reputable sources like Glassdoor, as of 2023, the average annual salary for a brand manager in the United States is $74,348. Entry-level brand managers with minimal experience may earn around $60,000 to $80,000, while those with more experience and expertise can earn upwards of $100,000 or more. In terms of the highest-earning brand managers, they can typically be found in the technology, fashion, and luxury goods industries.
A brand manager is responsible for a wide range of job responsibilities centered around managing and enhancing the brand identity and image of a company or organization. This includes the tasks that follow.
Overall, brand managers are responsible for driving brand success and achieving business objectives through effective brand management strategies and tactics.
It’s one thing to know the requirements of a role — it’s another to see yourself in it. At The Org, we believe that putting faces to the job title can provide more context and a better sense of how the role fits into the big picture.
Explore live positions for brand managers and meet the people behind the title here.
When recruiting a brand manager, consider these key tips to ensure you find a candidate who possesses the necessary skills, experience, and strategic mindset to effectively manage and enhance your brand identity.
When you plan ahead, recruiting a quality brand manager doesn’t have to be difficult. And with these tips, you should be more than ready to get started.
At The Org, we believe traditional recruiting needs a refresh. Candidates want to know who they’ll work with, not just what they’ll do. Workplace culture, interpersonal relationships, and company values are more important now than ever.
And what better way to showcase your company’s unique culture than through your Org Chart?
Highlight different teams in your organization, the people that make these teams great, and show candidates how they fit into the big picture.
Your Org Chart is a novel and effective way to show candidates where they fit in and to show off your greatest asset: your people.
Explore Org Charts here, and sign up today to create your own customized Org Chart for your company.
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