Job Titles

Brand Manager

By Mike Baumgarten

Last updated: Apr 17, 2023

Discover the role of brand managers and learn what their daily tasks look like, what the job requirements typically are, and how to hire the best in the field.

What is a Brand Manager?

A brand manager is a strategic professional responsible for overseeing and nurturing the brand identity and image of a company or organization. They are skilled in crafting and implementing brand strategies, conducting market research, and analyzing consumer insights to develop effective marketing plans.

Brand managers work collaboratively with cross-functional teams, including marketing, design, product development, and sales, to ensure consistent brand messaging and positioning across all channels. Ultimately, the position of a brand manager is one that can be found across practically all industries, making it a widely available career.

If you are looking for a job as a brand manager you can check out the open positions below.

How Much Does a Brand Manager Make?

The average salary of a brand manager varies. However, according to data from reputable sources like Glassdoor, as of 2023, the average annual salary for a brand manager in the United States is $74,348. Entry-level brand managers with minimal experience may earn around $60,000 to $80,000, while those with more experience and expertise can earn upwards of $100,000 or more. In terms of the highest-earning brand managers, they can typically be found in the technology, fashion, and luxury goods industries.

  • TRG - $123,368
  • Kraft Heinz Company - $129,101
  • Unilever - $136,106

What are the Job Responsibilities of a Brand Manager?

A brand manager is responsible for a wide range of job responsibilities centered around managing and enhancing the brand identity and image of a company or organization. This includes the tasks that follow.

  • Developing and executing brand strategies and marketing plans to promote brand awareness, positioning, and equity.
  • Conducting market research and analyzing consumer insights to identify target audiences, monitor competitor activity, and identify opportunities for brand growth.
  • Collaborating with cross-functional teams, such as marketing, design, product development, and sales, to ensure brand consistency across all touchpoints.
  • Overseeing the creation and implementation of brand assets, including logos, packaging, advertising campaigns, and digital content.
  • Managing brand budgets, tracking performance metrics, and conducting brand performance evaluations.
  • Handling crisis management and protecting and managing the brand's reputation during challenging situations.

Overall, brand managers are responsible for driving brand success and achieving business objectives through effective brand management strategies and tactics.

Meeting a Brand Manager

It’s one thing to know the requirements of a role — it’s another to see yourself in it. At The Org, we believe that putting faces to the job title can provide more context and a better sense of how the role fits into the big picture.

Explore live positions for brand managers and meet the people behind the title here.

Example of a Brand Manager

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Tips for Recruiting the Right Brand Manager

When recruiting a brand manager, consider these key tips to ensure you find a candidate who possesses the necessary skills, experience, and strategic mindset to effectively manage and enhance your brand identity.

  1. Get away from transactional recruiting. The days of getting “butts in seats” are gone. To ensure you’re attracting quality talent that will deliver the results you expect, you must truly connect with candidates rather than hiring people on a transactional basis.
  2. Tap into dormant channels. Employees leaving a company is a normal part of doing business. When attempting to recruit a talented brand manager, consider reaching out to previous employees that worked in a similar position. Ask them what they enjoyed about working with you and what could stand to be improved. That will give you a chance to nurture a more ideal environment in which talented candidates will want to work.
  3. Look out for red flags. Whether a candidate can’t explain their ROI or they play by the rules a little too often, you need to be on the lookout for red flags if not preventing them altogether. Be specific in your job description to detail exactly the type of candidate you’d like to bring in.
  4. Find candidates in your industry. In terms of brand management, one of the best things you can do for your recruiting process is find candidates with experience in your industry. That way, it will be much easier for them to understand your voice.

When you plan ahead, recruiting a quality brand manager doesn’t have to be difficult. And with these tips, you should be more than ready to get started.

At The Org, we believe traditional recruiting needs a refresh. Candidates want to know who they’ll work with, not just what they’ll do. Workplace culture, interpersonal relationships, and company values are more important now than ever.

And what better way to showcase your company’s unique culture than through your Org Chart?

Highlight different teams in your organization, the people that make these teams great, and show candidates how they fit into the big picture.

Your Org Chart is a novel and effective way to show candidates where they fit in and to show off your greatest asset: your people.

Explore Org Charts here, and sign up today to create your own customized Org Chart for your company.

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