Anati Zubia has an extensive work experience in marketing and revenue operations. Anati currently holds the position of Head/SVP, Marketing at Quora, where they are responsible for creating and managing comprehensive go-to-market strategies and growth initiatives for the company's monetization products. Prior to that, they served as Head/VP, Marketing & Revenue Operations at Webgility, Inc., where they developed and owned go-to-market strategies for the company's products and executed comprehensive marketing plans. Anati also worked as Head/VP, Marketing at Attendify, leading marketing and revenue operations teams to drive revenue growth and leveraging marketing and sales automation technology. Anati has experience in driving revenue growth, strategic marketing planning, brand management, demand generation, content/creative development, and marketing/sales operations. Anati's work history also includes roles at AppointmentPlus, Keap, Logicalis, State of Oregon, and The Mill Casino Hotel & RV Park.
Anati Zubia's education history includes a variety of certifications and degrees. In 2006, they obtained a Bachelor of Science degree in Business Administration/Economics from Western Oregon University. Following that, in 2009, they became a Certified Professional Photographer in Photography through the New York Institute of Photography.
Anati's pursuit of education continued with certifications from various institutions. In 2012, they achieved the status of VMware Technical Sales Professional (VSTP) and VMware Sales Professional (VSP) through VMware. Additionally, they obtained the OneFabric Sales Specialist certification from Enterasys Networks. Moreover, in the same year, they became an Adobe Certified Expert (ACE) in Photoshop, Illustrator, and InDesign through Adobe.
In 2013, Anati further enhanced their skills and knowledge by becoming a NetApp Accredited Sales Professional (NASP) from NetApp. Later, in 2016, they acquired several certifications from DigitalMarketer, including Certified Content Marketing Specialist, Certified Customer Acquisition Specialist, Certified Customer Value Optimization Specialist, Certified Ecommerce Marketing Specialist, Certified Email Marketing Specialist, Certified Optimization & Testing Specialist, Certified Social & Community Specialist, and Search Marketing Specialist. Furthermore, in the same year, they obtained the Inbound Methodology certification from HubSpot.
Continuing their personal and professional development, Anati earned additional certifications from HubSpot. In 2018, they became certified in Content Marketing and Email Marketing. Later on, in 2020, they achieved the title of Hubspot Champion.
Anati Zubia's educational journey is ongoing, and as of now, they are pursuing an Executive Certification in Chief Marketing Officer at Columbia Business School, set to be completed in 2024.
October, 2021 - present