5 Best Employer Branding Tools 2023

When it comes to attracting top talent to your organization, building and maintaining a strong employer branding is key — and the right employer branding tools can help you do just that.

To help you decide which tools to add to your tech stack, we’ve compiled a list of our picks for five of the best employer branding tools to consider in 2023.

Let’s get into it.

Our picks: 5 employer branding tools to consider in 2023

When it comes to employer branding tools, there are many categories to choose from. From managing employee advocacy to social media marketing, different tools cover different aspects of employer branding.

For our list, we’ve picked employer branding tools that cover a variety of different areas. This way, you can learn about the different tools while simultaneously getting an idea of what to consider when building an employer branding tech stack.

Here are our five picks:

1. The Org

2. Canva

3. PathMotion

4. Social Seeder

5. Employer Brand Index by Link Humans

1. The Org

The Org is a free platform that allows companies to create an interactive org chart showing employees and their roles and share it with the world. As an employer branding tool, The Org focuses on promoting transparency by putting your team front and center to show — not tell — everyone why your company is a great place to work.

Personal profiles on The Org let employees share their origin stories, how they prefer to work and communicate, pet peeves, and the qualities they value most in their colleagues. This helps show your organization through your most valuable asset: your people.

Key features of The Org include:

• Transparency. The Org helps promote transparency by publicly displaying your organizational structure. This allows prospective employees to gain insight into team size, hierarchy, and the nature of different roles within your company.
• Talent attraction. By highlighting key employees, their roles, and their backgrounds, The Org helps you attract individuals interested in working in similar positions or with leaders in their field.
• Showcasing growth. As your company evolves and expands, you can update your org chart to show your growth. This can be a way to share that advancement opportunities are available, which can be attractive to potential candidates.
• Promoting company culture. The Org allows you to personalize how your company structure and roles are represented. This can be a great way to promote your company’s culture and values to both current and potential employees.

Want to learn more about employer branding as a whole? Check out our guide, Employer Branding 101.

2. Canva

Canva is a versatile online graphic design tool widely used for creating different types of visual content — including employer branding materials.

While Canva isn’t an employer branding tool per se, it offers a wide range of features that make it a powerful tool for creating visually appealing, professional-looking, and consistent content for employer branding initiatives without having to start from scratch.

Key features of Canva include:

• Ease of use. You don’t need design experience to use Canva. The platform’s user-friendly interface allows users with little to no design experience to create visually appealing, professional-looking content.
• Templates. Canva offers a vast library of templates for virtually any type of content, including social media posts, infographics, posters, presentations, and more. These templates can help you maintain visual consistency across your employer branding materials.
• Content library. Along with templates, Canva also offers a vast library of illustrations, stock images, shapes, and fonts, which you can use to create unique, consistent, and engaging content.
• Integrations. Canva can integrate with a variety of platforms — such as social media platforms and email marketing services — enabling you to share your content directly.

3. PathMotion

Known as a pioneer in candidate experience and engagement, PathMotion is an online discussion platform that companies can use for their employer branding strategies.

PathMotion specializes in improving the candidate experience by allowing your employees to engage directly with your potential candidates. The employer branding tool can be used to host virtual events for candidates, upload videos from employee advocates, automate nurturing emails and onboarding, and much more.

Key features of PathMotion include:

• Employee stories. PathMotion enables your current employees to share their authentic work stories and experiences with potential candidates. This gives prospective hires a genuine picture of your company culture and what it’s like to work at your company.
• Direct communication. With PathMotion, potential candidates can ask questions directly to your employees. This helps to improve transparency and build a positive employer brand. The platform also allows for direct engagement between candidates and employers, helping to create a more personal connection.
• Content creation. You can repurpose the conversations and stories shared on PathMotion to create engaging content — e.g. social media posts, blog posts, and email content — for use in other recruitment marketing initiatives.
• Insights and analytics. PathMotion provides data-driven insights and analytics that enable you to track engagement and understand what’s important to candidates. You can use these insights to fine-tune your employer brand and recruiting strategies.

4. Social Seeder

Social Seeder is an employer branding tool primarily designed for employee advocacy. This involves turning employees into brand ambassadors who share company-approved messages to their networks on their personal social media profiles.

Employee advocacy can be a powerful employer branding strategy, as it leverages your employees’ genuine enthusiasm for your company. It can also help amplify your content, attract talent, and retain your existing employees.

Key features of Social Seeder include:

• Campaign management. Social Seeder makes it easy for companies to create and manage various advocacy campaigns. The tool enables you to control the content your employees share, as well as measure the impact of these campaigns.
• Easy content sharing. With Social Seeder, employees can easily share content on their social media networks. The tool supports a variety of social media platforms, making it more likely that your employees will share your content.
• Segmentation. With Social Seeder, you can segment your employee ambassadors based on various parameters like department, location, or influence. This enables you to create more targeted campaigns.
• Analytics. Social Seeder provides comprehensive analytics to track the reach and engagement of your advocacy campaigns. This can help you understand the effectiveness of your employer branding efforts and make adjustments as needed.

5. Employer Brand Index by Link Humans

Last, but not least, is the Employer Brand Index (EBI) by Link Humans. The EBI is an employer branding tool designed to measure your company’s reputation as an employer.

The tool offers a bottom-up view of what your past, present, and potential employees are saying about your company. This allows you to understand the current state of your employer brand and plan for your future strategy.

Key features of the EBI include:

• Data collection. The Employer Brand Index collects data from a variety of online sources, such as social media, forums, review sites, and more. This helps provide a comprehensive view of what people are saying about your company as an employer.
• Data analysis. To analyze the collected data, Link Humans uses a proprietary methodology. They consider various factors, including the consistency of your employer brand, the visibility of your brand, the sentiments expressed by commenters, and more.
• Reporting. The EBI provides detailed reports to help you understand the strengths and weaknesses of your employer brand.
• Benchmarking. The tool allows you to benchmark your employer brand against your competitors. This can provide context, help you understand how your company stacks up in the industry, and adjust your strategy accordingly.

Attract top talent with the right employer branding tools

Employer branding is about building and maintaining a positive reputation for your company — and the right employer branding tools can help you do just that.

We hope this list helps you build or expand your employer branding tech stack, as well as attract and retain the best talent for your organization.