In this article, we’re covering our picks for 5 of the best employer branding tools to consider for your employer branding tech stack in 2023.
When it comes to attracting top talent to your organization, building and maintaining a strong employer branding is key — and the right employer branding tools can help you do just that.
To help you decide which tools to add to your tech stack, we’ve compiled a list of our picks for five of the best employer branding tools to consider in 2023.
Let’s get into it.
When it comes to employer branding tools, there are many categories to choose from. From managing employee advocacy to social media marketing, different tools cover different aspects of employer branding.
For our list, we’ve picked employer branding tools that cover a variety of different areas. This way, you can learn about the different tools while simultaneously getting an idea of what to consider when building an employer branding tech stack.
Here are our five picks:
Employer Brand Index by Link Humans
The Org is a free platform that allows companies to create an interactive org chart showing employees and their roles and share it with the world. As an employer branding tool, The Org focuses on promoting transparency by putting your team front and center to show — not tell — everyone why your company is a great place to work.
Personal profiles on The Org let employees share their origin stories, how they prefer to work and communicate, pet peeves, and the qualities they value most in their colleagues. This helps show your organization through your most valuable asset: your people.
Key features of The Org include:
Want to learn more about employer branding as a whole? Check out our guide, Employer Branding 101.
Canva is a versatile online graphic design tool widely used for creating different types of visual content — including employer branding materials.
While Canva isn’t an employer branding tool per se, it offers a wide range of features that make it a powerful tool for creating visually appealing, professional-looking, and consistent content for employer branding initiatives without having to start from scratch.
Key features of Canva include:
Known as a pioneer in candidate experience and engagement, PathMotion is an online discussion platform that companies can use for their employer branding strategies.
PathMotion specializes in improving the candidate experience by allowing your employees to engage directly with your potential candidates. The employer branding tool can be used to host virtual events for candidates, upload videos from employee advocates, automate nurturing emails and onboarding, and much more.
Key features of PathMotion include:
Employer branding is about building and maintaining a positive reputation for your company — and the right employer branding tools can help you do just that.
We hope this list helps you build or expand your employer branding tech stack, as well as attract and retain the best talent for your organization.
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